Brand awareness is fast becoming ever more important in the changeable marketplace we all operate in today. Every successful business operates around a clear brand identity. Companies achieve this by effectively communicating brand’s at every possible opportunity.

Logo mats allow you to present your company’s brand logo and/or key messaging at that crucial point where visitors cross the threshold to your business. It is about first impressions and first impressions are always the most memorable. Important when these visitors are potential clients!

Every building has an entrance. You can make yours stand out from the crowd by displaying your company logo at the door, to ensure every visitor leaves with a lasting, very positive, very memorable impression about your business.

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If you are considering upgrading your flooring with logo mats, there are a number of benefits that they can offer to your business. In fact, you are doing something that could actually work as marketing or advertising for your business by opting for custom matting rather than generic mats. Here are five reasons to consider custom logo mats and how they can improve your business.

Branding Exposure

When you use custom logo mats for the entranceways of your business, your message is displayed to every person who comes through your doors, every single day. Studies show that people notice what’s on the floor mats underneath their feet. Therefore, promoting your product or service can have a big impact.

Increased Sales

When you imprint your brand into your customers’ minds with custom matting, it can earn you greater name recognition leading customers to recommend your products and services to your friends and family. In addition, you might also find that you are able to get results for a fraction of the costs that it might take with other marketing or advertising methods. Logo mats are also designed to lasts, which means that you won’t have to replace the logo mats until you’re ready to change your message.

Cleaner Floors

Cleaner floors help to create a positive first impression for your business. Placing custom mats at the entranceways of your business and in high traffic areas will keep floors free of dirt, debris, and water. In addition, floor mats will also save you on cleaning costs, given that cleaning and maintenance are actually the most expensive part of investing in new floors.

Increased Safety for Workers and Employees

While safety isn’t one of the main reasons why you might consider purchasing custom mats, it is extremely important. Our custom mats can help to reduce the risk of slip accidents due to wet or dirty floors. The risk reduction for your business is huge given that every year Australian businesses may payout millions of dollars in claims to people who suffered injuries in the workplace.


If your workers are required to stand for prolonged periods in order to do their jobs, they’ll appreciate the fact that you’ve installed custom logo mats. Our logo mats feature anti fatigue properties which are designed to reduce the pain and discomfort that comes from standing too long. In addition, it will also help to solidify that your business is a great place to work because of the fact that you have considered all of the details that your workers need to do their jobs effectively.

Contact Allway Matting

For any welcome mats, large door mats and flooring mat Melbourne, Allway will do what it takes to make your matting needs effective. To learn more about our products or to request a quote, call us on 1300 255 929 or send an email to